LA PalamarLA Palamar has been a major force in the hospitality and tourism sector for over 25 years, assisting companies to realize their sales, marketing and human resource potential.

Working for some of the most respected hotel brands in the business such as Sheraton and Delta, LA progressed through the ranks of the hotel industry in a variety of increasingly senior sales positions, completing her hospitality employment as the Vice President of Sales and Marketing for Ramada Canada.

LA joined Solutionz in 2010, as our hospitality and tourism sales training partner.  She launched her firm, known as bte in 2003, providing training and consulting services to hospitality companies, tourism councils, associations and colleges.  Clients include InterContinental Hotels Canada, Fairmont Scottsdale, the Tourism Industry Association of Canada and Ottawa Tourism, to name just a few.  Training and consulting services focus on performance improvement through enhanced selling skills, effective use of sales tools, sales productivity management, account management and client servicing.

She is a sought after speaker in the area of travel industry sales, addressing conferences and classrooms alike.  She presented her research paper (co-authored with Buckhiester Revenue Management) on Dynamic Pricing in the Hospitality Industry at the 2007 Association of Corporate Travel Executives (ACTE) Global Conference in Miami, and presented on the topic of utilizing social media to sell with a session on LinkedIn at the ACTE Canada Education Conference in November 2010.  Her weekly sales webinars are attended by travel professionals in North America and Europe.

LA resides in Ottawa, Canada.  Her community and industry involvement includes volunteering, speaking engagements and committee work. She is on the Board of Directors of the Canadian Hospitality Marketing and Sales Executives and a member of Ottawa Tourism, the Canadian Professional Sales Association and the Canadian Tourism Human Resource Council.

bteSolutionz partners with best in class firms to ensure that our clients have the highest caliber resources for their projects. bte – building tourism excellence is our sales innovation and sales training partner.