The more competition you face, the greater the need to highlight the differentiation — the unique advantage of your product or service — in order to succeed in the marketplace.
Evan Carmichael


Industry leaders do not get where they are by deciding to commoditize their products and services.

But invariably as competition increases, one day you wake up and find that you are in a “sea of same”, everyone marching to the same drummer.

Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation.

You may truly believe that you have a unique advantage, but if your market is near saturation, chances are that it is time to pursue a differentiation strategy.

We can help.

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The Summer Edition of the “Not So White Paper” series is entitled Dare to Differentiate. This paper addresses the conundrum facing the travel industry as competition and commoditization increase.
Our services include:
  • One day Opportunity Audit, resulting in our Differentiation Roadmap
  • 360 degree Differentiation Assessment, includes our Opportunity Audit, plus both internal and external research on positioning
  • Three day Integrated Planning Session, yielding a full plan for execution of your strategy for differentiation
  • Tailored consulting engagement based on your needs

Call 1-813-925-0789 to schedule a complementary 30-minute consultation to see what is right for you.