Our Board

Diverse Perspectives


We believe it takes diverse perspectives to build a company. This includes individuals from traditional and non-traditional backgrounds. It also requires a wide range of experience in a broad range of industries and companies of all sizes. This team is just that. Diverse with its energy focused on helping Solutionz reach its potential. We’re grateful for the help of these game changers.
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Board Chair and Investor
Peter Giamalva

Peter has been a key advisor to Solutionz for over a decade and became the chairman of the board in 2015. He has been instrumental in vetting our advisors and leadership team and working to assemble a strong board to help the Company get to the next level.

Peter recently retired from his role as Senior Vice President with the American Red Cross, where he led the Hospital Sales and Marketing organization.

He also has deep experience in a wide range of leadership roles in the hospitality and travel industries. He held senior executive roles with Wyndham Worldwide, RCI, Budget and Apple Vacations.

Peter is a remarkable communicator and he brings incredible grounding to the leadership team. His advisory services are invaluable.

His current responsibilities include working with our investment team to raise the capital needed to scale the business and to find the perfect individuals to fill the open board of directors positions.

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CEO, founder, chief rainmaker and lead investor
Chicke Fitzgerald

Chicke is responsible for Solutionz’ strategic direction and for business development. Her focus is maximizing investor returns and inspiring the executive team to accomplish business goals.

Chicke spent the first half of her career working for industry leading travel distribution technology and telecom companies. If you have ever made a travel booking online or checked in for a flight, chances are Chicke worked for one of the companies that pioneered that technology. The second half has been spent turning trip tech and travel storytelling on its head.

She formed Solutionz in 1996 and for the last 20+ years has provided advisory services as a game changing technologist and business designer. In the current venture, we’ve engineered into our business model the things that we want to achieve – giving back and innovation.

Chicke builds companies and has invested over $1.2 million on her own, while raising an additional $6 million in investment capital. Recognized as a game changer, her investment actions reflect her commitment to innovation and her principles. She is also an investor in Rich Media Exchange, a digital asset marketing and management firm. She is author of The Game Changer, published in 2017. And she is the host of The Game Changer Podcast, which is distributed on iTunes, Google Play, Spotify, Stitcher, InTune and IHeartRadio.

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Chief Growth Officer, Board Member and Investor
Kerri A. Zeil

Focusing on marketing, sales and client success, plus partnerships and fund-raising, Kerri brings years of executive level experience within enterprise and startup organizations to Solutionz. This gives her unique insight into how to best support Solutionz on opportunities that drive growth and revenue generation, both from new clients and from our existing user base.
In 2022, Kerri stepped away from her most recent position as Director, Amadeus Launchpad, a startup program focused on generating revenue and fostering innovation worldwide by identifying scalable business models and go to market and growth strategies with unique commercial, partnership and investment support.

Prior to joining Amadeus North America, Kerri held various roles in Global Distribution, joined Orbitz Worldwide when it was an early-stage startup, and worked at the European brand ebookers, both now part of Expedia Group. She was responsible for the execution of multiple global initiatives, including industry-changing technologies and strategic partnerships.
Supporting and providing immediate impact to early-stage startups primed for growth is where Kerri now spends her time focused on business development consulting, advisory board services, mentorship programs, and working with the investment community. Kerri provides a perspective and foundational expertise to uniquely support the travel startup ecosystem and help navigate an industry that is at times is complicated and ever-changing.

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Board Member and Investor
Olivier Houri

Olivier was an early believer in Solutionz new TripProximity venture. He joined the team as the Acting Chief Operating Officer as we forged important relationships that were foundational to the Company’s growth. In 2016, he joined the board and then became our first outside investor.

Olivier brings his global vision to the organization, as well has his decades of experience in travel technology.

Before joining Solutionz Board, he spent 15 years as the head of Unisys Travel and Transportation. He also was a director of management consulting for Cap Gemini. He is currently the EVP Corporate Strategy and Key Accounts at SmartKargo.

Olivier has been instrumental in bringing in additional investment into the Company and advising the leadership on a wide range of topics.

His current responsibilities include working with our investment team to raise the capital needed to scale the business and to find the perfect individuals to fill the open board of directors positions.

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Board Member and Investor
Jeff Clarke

Jeff has recently joined the Solutionz Group board of directors.

He brings Solutionz significant digital travel and technology leadership and significant board governance experience.

He currently serves on the board of FTD and on the board and as Co-CEO of E.Merge Technology Acquisition Corporation. He is also the Interim CEO of Doxim. He has also served on the boards of Docker, Autodesk, Redhat, Compuware and Orbitz, among others. He has also served in a CEO and Board role with Travelport and Kodak.

Prior to Jeff’s entry into the travel industry in 2006, he held senior executive positions with CA Technologies, HP, Compaq and DEC.

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The Sounding Board


Perry Yeatman
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Investor and Business Strategy
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Holly Nelson
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Investor and Financial Strategy
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Jody Newman
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Interim Chief Legal Counsel
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Paolo Privatera
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EVP Business Development
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Our Strategic Thought Partners and our Channel Partners


Ralph Kaiser
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Governance and FINTECH Lead FOUNDATION Investor
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Bob Reiner
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Global Business & Risk Management FOUNDATION Investor
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Arielle Patrick
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MarCom Strategy FOUNDATION Investor
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Gerry Cunningham
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Enterprise & Non-Profit
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John Richards
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Entrepreneurial Foundation
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Peter Strimbu
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Technology and Architecture
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Chris Bradshaw
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Business Strategy
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Kulin Strimbu
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Digital Marketing
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Elizabeth Kiehner
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Digital Transformation
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Jenn Barbee
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Marketing and Digital Growth Strategy
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Ruby Newell-Legner
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Events and Fan Experience
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Our Professional Advisors


Krista Kersey
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Nova Capital-Financial Advisory Services
Sheryl Hunter, Esquire
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Hunter Business Law Legal Counsel
Ruchi Attal, CPA
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Apex Financial Solutions Financial Planning & Support
Dr. Nancy Zare
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RapportBuilderz Business Development Coach

The Investors - Pre-Seed Round


Ralph Kaiser
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Governance and FINTECH Lead FOUNDATION Investor
Tim Horton
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Investor & Advisor on Business Development Founder Vector Trust
Luc DuCrocq
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Principal – Insights and Data – Capgemini
Zeina Gedeon
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CEO Travel Professionals Intl.
Bev Heinritz
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Chief Development Officer – Solutionz
Sergey Fitzgerald
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Founder, By God’s Design Handyman Service Student, Charis Bible College
Kiera Fitzgerald
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Business Psychology Masters Student University of Warsaw
Paul Mouly
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Vice President Operations at Unisys (retired)

the co-founders


Our co-founders are still available for consultation, but are no longer active members of the day to day team. They are still equity shareholders in the Company, which provides the motivation to continue to support our growth and development.
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Co-Founder and Channel Partner
Mary Jo Becker

Mary Jo is a co-founder of the TripProximity venture and in her role as a channel partner is responsible for business development and identifying new, innovative opportunities.

Mary Jo learned the dynamics of the travel industry in senior positions with leading technology companies Galileo, Cendant, Travelport, Worldspan and Sabre. She also co-founded a tech services and business process outsourcing firm, TDT.

In 2013, her deep expertise and entrepreneurial drive led her to launch Arizona Golf Trails. AGT is a specialized vacation provider for golfers seeking the best in desert golfing.

Mary Jo’s product design and delivery background brought her seasoned experience to the clients of TripProximity and laid a solid direction for all things technical.

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Co-Founder
George Lynch

George was a part of the original co-founder team, while also leading an important effort to eradicate human slavery at Traffick911, While no longer active with Solutionz, he remains a supporter and the vestiges of his branding work are still present today, from the use of the map pin in our brand family to the presence of Proximo, a character that George birthed in our early days of building out our platform. For those that followed Travelocity, George was the branding genius behind that brand and the creation of the roaming gnome, who has survived the test of time in Travelocity advertising.

George is a relentless problem solver who thrills at making a difference. He is a gifted collaborator known for winning diverse partner loyalty and creating a shared purpose to effectuate large scale community improvements. He is an adventurous learner who leverages varied life experiences to bring new perspectives to tough issues. In all that he does, he is a compelling catalyst who grows compassion and action.

We were grateful to have George on our startup team, leveraging the fact that this dedicated entrepreneur allowed the team to be focused on generating resources for good, while breaking norms on travel technology and business models for giving back.

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Earn Through Everyday Travel

Introducing a smart trip planning tool for companies and nonprofits that increases engagement and drives a new source of revenue while giving back.

You travel. We give.