Solutionz appoints Edelman’s Arielle Patrick as Sounding Board Partner for the TripProximity venture

July 12, 2019
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Solutionz Innovations, a Tampa-based travel tech firm has tapped Arielle Patrick to join its Sounding Board, a unique, virtual extension of its Board of Directors. The Sounding Board accelerates the success of funders and founders by helping them reduce risk and make informed decisions, which includes contributing to company strategy and providing specific advisory services, based on the member’s background and expertise.

Patrick is Senior Vice President and Transaction Director for Edelman, a global communications firm that partners with organizations to evolve, promote and protect their brands and reputations.  Prior to joining Edelman in 2017, Patrick was a Vice President with Weber Shandwick, another global PR firm. She was chosen for the virtual board role from a pool of more than 225 highly qualified candidates.

“The addition of Arielle is important for a number of reasons, mostly notably her depth of experience in financial communication and M&A,” said Chicke Fitzgerald, CEO and founder of Solutionz.

Solutionz’ patent pending flagship product, TripProximity™ adds trip planning to the systems and sites that people use every day, reducing the cost to acquire high intent travelers.  Fitzgerald added, “We give enterprise platforms and publishers new ways to monetize their existing account base and to enrich the value of their tools and content to their customers, the end travelers.”

Perry Yeatman, Executive Director of the Sounding Board added, “We’ve pulled together a world-class team, comprising expertise in all of the key areas where start-ups need advice – from finance to HR, marketing to M&A. By design, when curating the membership of this team, we were looking for a range of skills, experiences and perspectives. Arielle brings the perfect blend of expertise and diversity of thought to the team. We are delighted to have her on board.”


Since 1996, Solutionz has brought innovative thought to the challenges facing the travel and technology industries.  Its clients are enterprise software companies, publishers, companies, venues, events and non-profits.  The company helps them solve problems and make valuable contributions to their bottom lines — and the charities they support.

The core business is our TripProximity™ smart trip technology, which we integrate into the systems that people use everyday.  We leave a legacy by giving back with each trip taken.


Bringing together a well-vetted, well-rounded, ready-to-go team of experts from a variety of industries, functions, and geographies, The Sounding Board provides “as needed” counsel and support to early stage companies to help out with whatever opportunity or issue they are facing.  Whether a founder needs marketing help to hone their concept; an acting CxO to be their growth partner; or a corporate governance expert as funding comes through, The Sounding Board lets a start-up dip in and out as needed and to access new skills and knowledge as they evolve and grow, thereby saving funders and founders valuable time and money, without compromising quality.


TripProximity Contact:  Chicke Fitzgerald  813-925-0789 x3