Solutionz appoints Holly Nelson, former CFO of Virgin America and Silver Star Brands, to its Sounding Board for the TripProximity™ venture

June 12, 2019
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TAMPA, FL June 7, 2019  —  Solutionz Innovations, an industry-leading travel tech firm, today announced the fifth member of its Sounding Board for TripProximity. The Sounding Board is a unique, virtual extension of its Board of Directors, designed to accelerate the success of funders and founders by helping them reduce risk and make more informed decisions.

Nelson brings three decades of travel industry experience to The Sounding Board, including five years as Chief Accounting Officer for JetBlue Airways and two years for Frontier Airlines, plus her time at Virgin America as CFO. In addition to her accounting acumen, Nelson has led two aviation IPOs and rebuilt finance teams for two spinoff transactions. A qualified audit committee financial expert, Nelson is known for her collaborative approach to business planning, improving liquidity and negotiating capital transactions.

“When I met Holly, I knew that her long history working in the travel industry, coupled with the discipline in financial management, effective corporate governance and a proven track record in scaling early stage companies, would make her uniquely valuable to the TripProximity venture.  Her heart for giving her time to non-profits was a bonus.” said Chicke Fitzgerald, CEO and founder of Solutionz.  She was chosen for the Sounding Board role from a pool of more than 225 highly qualified candidates.

Solutionz’ patent pending flagship product, TripProximity™ adds trip planning to the systems and sites that people use every day, reducing the cost to acquire high intent travelers.  Fitzgerald added, “We give enterprise platforms (like CRM, Calendaring, Contact Management and Ticketing and Registration platforms), media companies and web tool companies new ways to monetize their existing account base and enrich the value of their tools and content to their customers, who often travel.”

Perry Yeatman, Executive Director of the Sounding Board added, “The Sounding Board pulls together a world-class team, comprising expertise in all of the key areas where start-ups need advice – from finance to HR, marketing to M&A. By design, when curating the membership of this team, we looked for a range of skills, experiences and perspectives. Holly’s financial planning acumen, capital markets expertise, tax and start-up experience, combined with her focus on sound corporate governance, uniquely position her to support TripProximity™ as we scale.”

ABOUT SOLUTIONZ.  Since 1996, Solutionz has brought innovative thinking to the challenges facing the travel and technology industries.  Its clients are enterprise software companies, publishers, venues, events and non-profits.  The company helps them solve problems and make valuable contributions to their bottom lines — as well as the charities they support.   The core business is our TripProximity™ smart trip technology, which we integrate into the systems that people use every day.  We leave a legacy by giving back with each trip taken.

ABOUT THE SOUNDING BOARD.  Bringing together a well-vetted, well-rounded, ready-to-go team of experts from a variety of industries, functions, and geographies, The Sounding Board provides “as needed” counsel and support to early stage companies to help out with whatever opportunity or issue they are facing.  Whether a founder needs marketing help to hone their concept; an acting CxO to be their growth partner; or a corporate governance expert as funding comes through, The Sounding Board lets a start-up access new skills and knowledge as they evolve and grow, thereby saving funders and founders valuable time and money, without compromising quality.

TripProximity Contact:  Chicke Fitzgerald  813-925-0789 x3